Nothing better than a Jimmy Dean Breakfast

So I'm just surfing around on Adweek, and I come across a TBWA/Chiat/Day advertisement. For thirty seconds, I'm absolutely zoned in. Starting off perplexed, then shifting to hysterical laughter, and ending with a devout hunger for the product, this is what I call effective advertising.

Although the content is simple and to the point, the vehicle in which they deliver it is brilliant. It's that dry humor that entertainment is shifting towards (hence the success of the office), with a slice-of-life setting, and a creative twist through the costumes and wordplay.

What makes this advertisement so great is how it seamlessly integrates humor with an effective message.

1. The costumes grab your attention, which
2. Gets you to tune into the dialogue.
3. The dialogue exposes the problem of not having a good breakfast, and then
4. Proposes Jimmy Dean as the solution.
5. Then it finishes strong with the pun on "full".

As the commercial fades, not only do I have a smile on my face, but I explicitly remember the product and the message they're trying to send, which is something that is often lost with humor-driven commercials.

Next time I'm at the grocery store, I'm definitely picking up a Jimmy Dean breakfast sandwich, and maybe everything else they have in their product line. Because every productive day starts with a healthy, fufilling breakfast.

And for those who on always on the go...